Transforming a Gillette Venus conference room into a branded showroom takes smooth delivery and razor sharp execution. Puns aside - we had a ball working with Marina Maher Communications (MMC) to design their Gillette Venus Brunch & Learn! Based on their objective and design concept, our team brainstormed ideas for décor and shareable photo opportunities.
Arriving at Gillette Headquarters, our guess deserved a warm welcome. We created a large welcome banner, repurposed Gillette's soft seating into a lounge and brought in branded cappuccinos and lattes – check out the Gillette Venus logo on the foam!
As the guests walked to the conference room they received celebrity treatment, walking the Gillette Venus blue carpet up to a floor to ceiling CHOOSE TO SMOOTH banner. Additional drama was created by to make everything in the room pop. Notice white up-lighting on signage and Gillette Venus blue on the walls.
The transformation of the conference room was spectacular. The table was covered with a custom Venus blue linens and set with silver chargers, orange bottom glasses, silver ball napkin rings, tall mercury glass candle holders, small votive holders with silver ball details and gorgeous flowers to mimic the pink, yellow and orange brand inspiration. Water and #CHOOSETOSMOOTH decals were attached to the conference room glass. Silver chairs with pink cushions were chosen as well. Branded gifts, including a custom moleskin book, were placed on the table along with small flower displays in test tubes – reminding our guests of their next stop – the labs! While the guests were treated to Brunch, our team transitioned the welcome lobby from cappuccino lounge to photo-op. A simple lounge just would not do!
This blow-up pool filled with over 50 silver blow up balls and fun props, sitting on top of a 12' x 12' water decal. Our photographer took shots from above, printed the pictures on the spot and also shared them via social media for interested parties. How cool is that?
Guests had a blast – being treated to a one of a kind day – and experiencing Venus Gillette from a whole other angle!